Hintobi is a collaborative project of graphic designer Issay Kitagawa and photographer Kenshu Shintsubo. They had a clear mission to show their works as a unit, even though they collaborate in many advertisements and design projects. Whilst the realm of “Art” has always existed, the realm of “Design” progressed commercially after the war in Japan. Now is the time to create a new sense of value in “Art” and “Design” by going over the boundary between “Art” and “Design”.  Kitagawa and Shintsubo have launched a new art movement by departing from their original fields and by working as a unit.